Foxford Woollen Mills
Foxford is an Irish heritage brand renowned for their expertly-crafted homeware and a beautiful mill, shop and cafe based in Co. Mayo. Following the success of a campaign we delivered to celebrate their 130th year, they approached us for a full digital rebrand. The brief? To overhaul their digital presence, from website content and design to email, digital marketing and social media.
Branding
A revised logo, new typography and refreshed colour palette
Art direction
Brand new ecommerce photography and seasonal lifestyle content
Editorial
A full suite of editorial – from tone of voice and content strategy to new product descriptions
Website
Design, art direction and copywriting for a website replatform, in collaboration with their team of developers