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Foxford Woollen Mills

 

Foxford is an Irish heritage brand renowned for their expertly-crafted homeware and a beautiful mill, shop and cafe based in Co. Mayo. Following the success of a campaign we delivered to celebrate their 130th year, they approached us for a full digital rebrand. The brief? To overhaul their digital presence, from website content and design to email, digital marketing and social media. 

Branding

A revised logo, new typography and refreshed colour palette

 

Art direction

Brand new ecommerce photography and seasonal lifestyle content

 

Editorial 

A full suite of editorial – from tone of voice and content strategy to new product descriptions 

 

Website

Design, art direction and copywriting for a website replatform, in collaboration with their team of developers

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