Cove & Co
Informed by a hero brand strategy, and focusing on the launch of a new website, we collaborated with the in-house marketing team at Cove & Co to evolve the existing brand into a more cohesive, story-led visual and verbal identity. Prioritising refinement rather than reinvention, the work enriched the existing brand – taking a considered approach across every customer touchpoint.
Content
We managed multiple shoots to capture various elements of the brand story and bring the store's DNA to life.
Design
We developed the brand's identity across physical and digital touchpoints.
Retail
We rolled out a new brand retail strategy to elevate the overall look and feel for the 7 stores and ensure a refined instore experience.
Website
We worked with their web design partner to roll out a new website, and we partnered on all design and creative elements across the project.
As fractional marketing support, we delivered a revised suite of design assets, produed a series of shoots that covered both stills and video content, and delivered a brand voice and editorial strategy to both educate and inspire their audience. Our creative team worked closely with Studio 49 to advise on the look and feel of a brand new, transactional website, while our retail team led up-to-date branding for the Cove & Co stores across Ireland.
Photo Credit: Doreen Kilfeather
"Working with Kate and the team at Narrator & Co has been a fantastic experience for Cove & Co. They took the time to really understand our business, our heritage and our vision for the future, helping us shape a brand that feels both authentic and relevant.
From refining our brand story to reimagining the retail experience, their creativity, strategic thinking and collaborative approach brought clarity and confidence to every stage of the journey. The result is a stronger, more distinctive brand that truly reflects who we are and what we stand for. Kate and her team have been a pleasure to work with and a valued partner throughout."